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Insights from 1,441 Shark Tank Pitches

Data-driven analysis across 16 seasons

Industry Distribution Word Cloud

Industry Word Cloud
Key Insights:
  • Food and Beverage dominates with 21.4% of all pitches
  • Lifestyle/Home and Fashion/Beauty are runner-ups
  • Technology/Software represents a smaller but significant portion

Deal Probability Heatmap

Deal Probability Heatmap
Key Insights:
  • Sweet Spot: $1-2M valuation + $100-200K ask = 70% success
  • No-Fly Zone: $500K-1M valuation + $200-300K ask = 28.6% success
  • Extreme valuations ($10M+) face skepticism from sharks

Market Share Distribution

Market Share Visualization
Key Insights:
  • Market Dominance: Top 3 industries account for over 45% of all pitches
  • Emerging Categories: Health/Wellness and Technology sectors show growing representation
  • Niche industries (Automotive, Green/Clean Tech) remain underrepresented at less than 5%

Valuation vs Total Deal Value

Valuation Requested vs Total Deal Value
Key Insights:
  • Negotiation Reality: 68% of deals close at lower valuations than originally requested
  • Shark Leverage: Average valuation reduction is 32% from initial ask
  • Deals above $5M valuation rarely close without significant equity concessions

Investment by Industry

Investment by Industry
Key Insights:
  • Capital Concentration: Food & Beverage receives 24% of total investment dollars
  • High-Value Sectors: Technology/Software commands larger average deal sizes ($285K)
  • Lifestyle/Home shows highest volume but moderate average investment ($165K)

Industry Deal Conversion Rates

Industry Conversion Rates
Key Insights:
  • Winner Category: Food & Beverage leads with 58% conversion rate
  • Tough Market: Automotive and Green/Clean Tech struggle below 35% success
  • Established categories (Fashion, Lifestyle) maintain steady 45-50% conversion

Investment Amount by Shark

Amount Invested by Shark
Key Insights:
  • Top Investor: Mark Cuban leads with $18.2M total invested across 154 deals
  • Selective Approach: Kevin O'Leary invests less frequently but larger amounts ($12.8M/89 deals)
  • Lori Greiner specializes in consumer products with consistent $75K-150K deal sizes

Top 10 Industries by Pitch Count

Top 10 Industries
Key Insights:
  • Pitch Volume Leader: Food & Beverage dominates with 309 pitches (21.4%)
  • Consistent Performers: Top 5 industries remain stable across all 16 seasons
  • Combined top 10 industries represent 82% of all Shark Tank pitches

Average Deal Amount by Industry

Average Deal Amount by Industry
Key Insights:
  • Premium Sectors: Technology/Software averages $285K per deal vs. $178K overall
  • Entry-Level Industries: Fashion/Beauty and Children's products average $120K-145K
  • High capital requirement industries (Automotive, Manufacturing) average $310K+ per deal

Full Dataset Explorer

Browse historical Shark Tank pitch data

Season Startup Name Episode Industry Business Description Gender City State Ask Amount Equity Valuation
1 AvaTheElephant 1 Health/Wellness Ava The Elephant - Baby and Child Care Female Atlanta GA $50,000 15% $333,333
1 MrTod'sPieFactory 1 Food and Beverage Mr. Tod's Pie Factory - Specialty Food Male Somerset NJ $460,000 10% $4,600,000
1 Wispots 1 Business Services Wispots - Consumer Services Male Cary NC $1,200,000 10% $12,000,000
1 CollegeFoxesPackingBoxes 1 Lifestyle/Home College Foxes Packing Boxes - Consumer Services Male Tampa FL $250,000 25% $1,000,000
1 IonicEar 1 Technology/Software Ionic Ear - Novelties Male St. Paul MN $1,000,000 15% $6,666,667
1 APerfectPear 2 Food and Beverage A Perfect Pear - Specialty Food Female Napa Valley CA $500,000 15% $3,333,333
1 ClassroomJams 2 Children/Education Classroom Jams - Education Male Chicago IL $250,000 10% $2,500,000
1 Lifebelt 2 Automotive Lifebelt - Automotive Male Las Vegas NV $500,000 10% $5,000,000
1 CrookedJaw 2 Fashion/Beauty Crooked Jaw - Men and Women's Apparel Male Hollywood CA $200,000 20% $1,000,000
1 StickyNoteHolder 2 Lifestyle/Home Sticky Note Holder - Productivity Tools Female Gardena CA $100,000 20% $500,000
1 TurboBaster 3 Food and Beverage TurboBaster - Kitchen Tools Female San Francisco CA $35,000 35% $100,000
1 StressFreeKids 3 Children/Education Stress Free Kids - Baby and Child Care Female Marietta GA $250,000 20% $1,250,000
1 KwyztaChopstickArt 3 Children/Education Kwyzta Chopstick Art - Kitchen Tools Male Eugene OR $100,000 10% $1,000,000
1 50StateCapitalsin50Minutes 3 Children/Education 50 State Capitals in 50 Minutes - Education Male Dallas TX $155,000 10% $1,550,000
1 VoyageAirGuitar 3 Media/Entertainment Voyage Air Guitar - Music Male Livermore CA $500,000 5% $10,000,000
1 GiftCardRescue 4 Technology/Software Gift Card Rescue - Online Services Male Columbia MD $150,000 30% $500,000
1 Coverplay 4 Children/Education Coverplay - Baby and Child Care Female Los Angeles CA $350,000 15% $2,333,333
1 GraffitiRemovalServices 4 Business Services Graffiti Removal Services - Professional Services Male Portland OR $350,000 15% $2,333,333
1 SoulsCalling 4 Fashion/Beauty Soul's Calling, Inc. - Women's Accessories Female Dallas TX $150,000 25% $600,000
1 CoffeeBrandGifts 4 Food and Beverage Coffee Brand Gifts - Novelties Male Dayton OH $300,000 40% $750,000

Dataset includes 1,441 pitches; sample of 20 rows shown above.